Elida Avina
Associate Producer

Elida has over sixteen years of experience producing and directing commercials, industrials and educational videos. With Selling Rosario, she took on her first short film as associate producer. Over the years she has worked closely with migrant communities across California, conducting research and helping shape messaging around workplace safety, worker rights and health care. She is also a Spanish-bilingual/bicultural research strategist and focus group moderator working with high-profile national brands to better understand consumers from all walks of life.